• Amy

Intimate is the New Normal: Diazsta Designs X Food & Convo

Emerging out of a 2010 episode of Parks & Recreation, Amy Poehler's character, Leslie Knope, first introduced us to the concept of Galentine's Day. Since then, womxn around the country no longer wait to be wined and dined by their significant other; they've taken back the hallmark holiday and repackaged it into the ultimate girl gang celebration, showing support and appreciation for their sisters.

Fast forward to 2021.

Following one of the most tragic years in modern history plagued by a global health crisis, racial injustice and social inequity, we are left with a crippled economy and an in a state of impaired mental health. Weddings and birthdays, cancelled. Major accomplishments recognized through Zoom or a drive-by parade. Virtual dating with no hope for a real first date.

How do events survive in the age of pandemic and in a post-COVID world? Meet Renee Diaz, owner of The Queens Cups (est. 2012) and the newly incorporated Diazsta Designs, an event planning service for intimate gatherings and celebrations.

Founded as a direct result of COVID-19 and the impact it has had on the event industry, Diaz curates intimate gatherings focused on customization. "It's all in the details," says Diaz when asked what makes her signature events so special. Every accent in the event space revolves around the theme and vision she and her host identify during the planning session. From florals and greenery to the color palette and cuisine, every single accessory is intentional.

Diaz is disrupting the event industry, catering toward a population sensitive to gathering limits and safety precautions. But it's not just about capacities and protective wear, the new vertical allows for a host or guest of honor to focus on their attendees and maximize their budget to get the most out of their event. Gone are the days of crowded banquet halls, long receiving lines, cheap champagne and subpar party favors. Diazsta (like Fiesta!) Designs cares about the experience, that of the client and their guests, and every interaction they have before, during and after.

And we speak from personal experience. On the cusp of Valentine's Day, Diaz hosted a signature Galentine's Day affair for Food & Convo. Nothing about it was traditional or expected. Diaz worked with other womxn-owned local vendors to create an ethereal atmosphere inside The White Room, a rustic event space owned and operated by Amy Lynn Chase set in Worcester's emerging Canal District.

With floral accents and a thoughtfully designed tablescape to confections from The Queens Cups, sparkling rose from 90+ Cellars, bold red wines from deadhorse hill and an array of charcuteries and specialty gourmet selections from Ed Hyder's Mediterranean Market, every aspect was perfectly balanced.

For Food & Convo, Galentine's is not only about embracing femininity, sisterhood and independence; it's a celebration of inclusivity and non-gender conforming ideals. Diaz was flexible and adapted the concept to meet our goals and objectives.

Check out Diazsta Designs on Instagram for inspiration and ideas for your next event. Whether you want to plan a surprise Birthday Party, Anniversary Dinner, Galentine's Day celebration, Rose Soiree, Bachelorette or any other intimate affair, contact Renee at Diazsta Designs for a completely immersive event that you will not soon forget!

Photos by Joe Jacobs

59 views0 comments